Aloft Hotels – A different way of making a buzz – Guerilla Marketing in Liverpool City Centre

Mason Mac Media worked on the launch of the multimillion pound Aloft Hotel Liverpool in November 2014. Aloft were not looking at traditional forms of media and wanted to tie in the concept that their hotels have up and coming bands performing at their venue every week.

Working with new talent ‘Sleep Junkie’, we set about creating a way of promoting this and the hotel through staging pop up performances around the city in front of the most iconic landmarks. This was all filmed by our media production team at 20Ten, then launched across social media as well as creating a buzz outdoors, in front of 100’s of people throughout the region.

For more information on how we can provide exposure to your business, in a creatively different way, start a buzz by getting in touch at